Real Estate
Comprehensive, Customizable Real Estate Web Sites
Presenting real estate listings and information in a user-friendly fashion is no trivial task. While cookie-cutter, templatized sites offer a basic level of functionality, businesses looking to create an image of professionalism and a top-notch customer experience quickly discover that to do so requires a substantial investment in time and technology.
The DataSphere Web Suite offers an alternative – allowing a high degree of flexibility and power while reducing costs and simplifying management.
DataSphere has a strong history of building both its own market leading real estate websites, LandWatch.com and ResortScape.com, as well as entire real estate focused sites for discerning customers such as Hanley Wood LLC, the premier media company serving housing and construction.
Match visitors to properties and agents quickly and effectively
The DataSphere Web Suite features the most powerful search capabilities of any real estate Web site. In addition to maps and standard search features such as spelling correction, autofill, and “did you mean” suggestions, the CORE search and discovery engine has a customizable semantic capability that can interpret and match search phrases to structured and unstructured data far more effectively than simple phrase matching. CORE also provides dynamic faceting to allow potential clients to drill into the data quickly without running into any dead ends.
Provide a unique lifestyle search capability
Go beyond standard neighborhood information and offer visitors the ability to find properties that best match their lifestyle aspirations. Properties can be automatically tagged with attributes such as "golf", "skiing" or "boating" based on the proximity of relevant amenities. Visitors can also use the site maps see where these different amenities are located in relation to the subject property.
Offer individual agent websites
Site Multipler for Real Estate allows brokerages to offer individual agents the opportunity to tap into the technology of the main site. Each agent can have a dedicated Web site powered by the same platform and data underlying the parent company site, but complement it with their own personal information.
Attract traffic from across the Web
In building an effective online strategy it is important to realize that maximum effect will only be achieved by embracing the concept of multiple entry points. In other words, people find content through many different paths and casting a wide net across the most important paths is necessary to maximize the ability to generate revenue. The DataSphere Web Suite contains many different capabilities to create an effective traffic generating network including page and url SEO optimization, automatic site map generation and submission to major search engines, data feeds to real estate listing aggregators, placement of content within 3rd party sites (Audience Builder), and the ability to create a portfolio of targeted niche sites to better appeal to specialized audiences (Site Multiplier).
Maximize revenue generation and promotion opportunities
Site owners have the ability to provide individual agents or listings with increased exposure by modifying the sort order or search results or adding spotlight placements. These premium placement opportunities can be a source of revenue or simply a means to promote the site’s most important properties or agents.