News & Press Releases
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03.15.2012 Do Datasphere’s 50M UVs Make It a Model for Hyperlocal Scale? Patch brags, justifiably, about its reach — 9.9 million unique visitors per month. But that number is dwarfed by the reach of community sites operated by a collection of legacy TV stations powered by DataSphere Technologies – 50 million UVs. It’s amazing that the success of these stations’ sites doesn’t get a tenth of the attention (not all positive, of course) that’s lavished on Patch. Read More |
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03.13.2012 DataSphere Raises $8 Million to Further Accelerate Growth of Local Advertising Services Bellevue, WA - DataSphere Technologies, one of the fastest-growing online marketing companies in the US, has raised an $8 million series D round of funding. First Analysis, a leading private growth equity investor joined existing investors including OVP Venture Partners and Ignition Partners in funding the round. The investment will be used to expand service offerings and sales capacity, continuing DataSphere’s rapid growth in the $100 billion US local advertising market. Read More |
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03.13.2012 DataSphere Lands $8 Million in Additional Funding DataSphere Technologies has raised $8 million in investor financing to continue growing its business, which creates and maintains community websites for TV stations owned by Gannett, Meredith, and other major “legacy” media companies. With the new financing, the Seattle-based hyperlocal network has now raised a total of $32.5 million in four rounds. Read More |
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03.01.2012 Conn. Digital Media Pump Traffic With Social (NetNewsCheck) ...TV stations, too, are trying to help advertisers target specific segments of their audiences. Last April, Meredith announced WFSB would be one of 10 pilot stations in a partnership with DataSphere Technologies, which specializes in hyperlocal Web tech and sales. WFSB.com promotes the marriage on its contact page, telling prospective advertisers that DataSphere “help[s] local businesses reach their target audience through advertisements and sponsorships targeted at specific neighborhoods and communities.” Read More |
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12.09.2011 DataSphere Named Top 10 Best Places to Work in the Valley (Phoenix Business Journal) The DataSphere Phoenix office has been in operations for less than a year and has already been recognized as one of the Best Places to Work in the Valley for 2011. Read More |
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11.10.2011 Datasphere’s Cowan on How TV Stations Are Going Hyperlocal Online (Street Fight) Local TV stations are going hyperlocal in a big way. While some of their initial efforts were heavy on car crashes and pet stories, the accelerating trend is toward higher-quality, more comprehensive community coverage. We asked Gary Cowan, senior vice president of products and marketing at Seattle-based Datasphere — which provides turnkey Web services to client stations — to talk about the trend and its significance. Read More |
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11.07.2011 Seattle's Fisher Communications sees big jump in online ad sales (TechFlash) At Fisher Communications, TV ad revenue is still king, but the Seattle broadcasting company is drawing a bigger portion of is revenue from its online neighborhood news sites in Seattle, Portland and other cities. Read More |
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10.25.2011 DataSphere at StreetFight Summit 2011 (Forbes.com) Gary Cowan, SVP of products and marketing, discusses daily deals at Streetfight Summit 2011... Read More |
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10.13.2011 Datasphere: New Focus on SMB ‘Adjacencies’ like Coupons, Events (Local Onliner) We’ve long known that coupons provide real traction for SMB advertising. Nothing beats a customer walking through the door with a coupon in hand. Read More |
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08.17.2011 Datasphere's Cowan: Hitting the Hyperlocal 'Sweet Spot' (Street Fight) Hyperlocal blog platform Datasphere Technologies has been growing at a rapid clip over the past year. Last fall the company raised $10 million in a third round of funding, and it has added partnerships with Gannett and others. Read More |
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06.06.2011 Building a Winning Culture in a High Growth Environment (SiliconIndia) Jeffrey Katzenberg, co-founder of DreamWorks, sums up the value of good company culture in a nice quote: “Our philosophy is that if you love your work, and you love coming to work, then the work will be exceptional." Read More |
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05.05.2011 Gannett Tests Hyperlocal Model In Tampa (NetNewsCheck.com) In a market with fierce competition from a myriad of newspaper and television sites vying to be No. 1, Gannett chooses the sunny Tampa-St. Petersburg market as the online proving ground for its bold experiment in hyperlocal news sites... Read More |
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04.18.2011 Growth spurt continues at DataSphere; hyperlocal blog platform to hire 220 in Ariz. (GeekWire) DataSphere Technologies may specialize in hyperlocal advertising. But the Bellevue company is undergoing what can only be described as … hypergrowth. The company, which raised $10 million from OVP Venture Partners, Fisher Communications, Ignition Partners and others last fall, said today that it plans to open a new facility in Tempe, Arizona with room for as many as 220 sales professionals... Read More |
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03.08.2011 Fisher internet ad sales grew in 2010, still tiny part of revenue (TechFlash) Fisher Communications Inc.'s internet revenue grew 105 percent -- to $3.5 million -- in 2010, as the Seattle media company made a big push with its neighborhood blogs in Seattle and other markets. Read More |
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02.24.2011 Reinventing Local With A Multiplatform Focus (TVNewsCheck.com) Randa Minkarah, Fisher Communications’ SVP of revenue and business development, explains how her company’s TV stations are working to sell multiple platforms to local advertisers. Read More |