Recent Articles

8 Great Fall Promotion Ideas for Your Small Business
Fall is a difficult period for retail sales, especially for a smaller business.
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Why Mass Marketing may be Doing Your Business a Disservice
Here’s a newsflash for businesses trying to gain new customers: from a marketing standpoint, more is not always better. If you’re casting a wide net by marketing to the masses, not only are you wasting your resources.
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Is social media really all it's touted to be for small business?
Every list of marketing tips geared at small businesses mentions social media over and over again.
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How to Make Your Small Business Profitable Fast
Every business is concerned with being profitable, but a new business should make generating profits their No. 1 priority. Fortunately, generating income is not as difficult as it sounds.
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1 in 3 small businesses now has a mobile-optimized website
Mobile devices are in the hands of over two-thirds of the U.S.
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Sure-Fire Ways to Market Your Small Business
As a small business owner, you know the importance of marketing, but you also know your time is stretched thin.
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3 Ways to Connect with Your Local Community
Local marketing for your small business goes beyond search engine optimization and advertisements in the local paper.
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Does Your Small Business Really Need Google Plus?
When it launched in 2011, Google+ (or Google Plus, or G+) was hailed as the next big thing in social media.
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5 Ways to Use Pinterest for Your Small Handmade Business
The handmade industry attracts significant attention from consumers seeking a change from the mass manufactured products found on the typical department store's shelves.
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3 Appetizing Digital Coupons for Local Restaurants
Your local restaurant website may tell your potential customers all about the amazing dishes you feature, but it's still hard to get customers through the door to actually taste what you have to offer.
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How To Send Email Newsletters That Are Catchy, Not Corny
If you want to reach both existing and potential customers in an intimate and direct way, there are few better methods of communication than email marketing.
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Mobile-Friendly Websites Increase Traffic 11% After Mobilegeddon
Google is currently the search engine of the Western world, which means when its programmers do a little tweaking, the effects can be massive.
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Mobile Advertising Beats Social Sharing as a Marketing Tactic
Mobile screen real estate is precious, requiring that careful thought goes into what you put on your page.
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3 Low-cost marketing ideas that pack a punch
Small businesses often think big, but their budgets don't always match their dreams. If this sounds like your situation, you’re in luck. Instructional videos, infographics and involvement in local events are three of the many low-cost marketing ideas that pack a punch. Read on for details on those ideas and more.
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Social Media's Impact on Even the Smallest Small Businesses
In 2004 when Mark Zuckerberg launched Facebook, no one could have anticipated the impact social media would have on millions of individual users, let alone the business world. As a result of the social media explosion, small businesses have a new marketing tool. The impact on small business has been absolutely astounding. In 2005, business owners had no time for social media. Their position on the subject was based on the belief that it offered no "bottom line" value to their business.
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