Belo Corp. Unveils New Small Business Marketing Solutions, Local Events Content
DALLAS, TX – (November 7, 2012) – Belo Corp. (NYSE: BLC) today announced an agreement to launch specialized small business marketing solutions in 14 Belo markets across the U.S. including Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Belo station websites will now provide small local businesses with the opportunity to advertise to targeted neighborhood-level audiences through a partnership with DataSphere Technologies.
“Belo is continually looking for opportunities to help advertisers reach the audiences most relevant to their businesses and investing in solutions to improve the experience for our website visitors,” stated Joe Weir, Belo’s vice president / Digital. “DataSphere’s solution offers a simple and effective mechanism for furthering both objectives. We’re excited to take this next step in advancing Belo’s commitment to local content and to providing advertising solutions to small and medium-sized businesses.”
Belo station websites will also feature new local events content from DataSphere that includes thousands of upcoming events and activities in each market. Visitors to Belo’s local station websites will be able to see and search for local events more quickly and easily. The content allows users to find events by neighborhood, event type or specific timeframe. Additionally, people can submit their own events for free. An example of the events calendar can be found at http://events.kens5.com.
Belo Corp. owns and operates 20 television stations and their associated websites. The new events calendars and marketing solutions are featured in most all of Belo’s markets.
“Belo television stations have close community ties, strong journalistic reputations and an intense regional focus,” said Satbir Khanuja, CEO of DataSphere. “We are excited to be working with them to deliver a compelling new service for consumers and small businesses in their markets.”
About Belo Corp.:
Television company Belo Corp. (NYSE: BLC) owns and operates 20 television stations (nine in the top 25 markets) and their associated websites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX and the CW, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com.
About DataSphere Technologies:
DataSphere Technologies, Inc. (www.datasphere.com) is a leading Web Technology & Hyperlocal Ad Sales company focused on generating online profits for media companies including Gannett (NYSE: GCI), Meredith Corporation (NYSE: MDP), Sinclair Broadcast Group (NASDAQ: SBGI), Raycom Media, Local TV LLC, Fisher Communications (NASDAQ: FSCI), and Hubbard Broadcasting. DataSphere powers 2,000+ neighborhood websites covering over 70% of the US population and offers a range of turnkey solutions to rapidly improve website monetization and visitor experience with minimal investment of time and money. The company is headquartered in Bellevue, Washington, USA and led by a team of internet veterans with backgrounds from Amazon.com, IMDb, Microsoft, RealNetworks and AltaVista.