Datasphere’s Cowan on How TV Stations Are Going Hyperlocal Online (Street Fight)

Local TV stations are going hyperlocal in a big way. While some of their initial efforts were heavy on car crashes and pet stories, the accelerating trend is toward higher-quality, more comprehensive community coverage. We asked Gary Cowan, senior vice president of products and marketing at Seattle-based Datasphere — which provides turnkey Web services to client stations — to talk about the trend and its significance.